"Charming Chinatown" is a large-scale urban cultural tourism brand competition program hosted by CCTV and co-produced by CCTV Financial Channel, Pacific Century Tourism and Guanzheng Film and Television. Officially launched on April 2017, 4, "Charming Chinatown" aims to use mainstream media platforms to present the tourism resources and cultural characteristics of Chinese cities, help urban development, and promote socio-economic transformation. Since its broadcast on July 16, the program has received extensive attention from all walks of life, and has been fully affirmed by mainstream media such as People's Daily, People's Daily (overseas edition), Guangming Daily, China Daily (English version), Workers' Daily, and Listen and Watch by the State Administration of Radio, Film and Television, and has become a hot spot in the ratings. The show shows the charm of the city with rich TV language, arouses the recognition and resonance of the audience, allows the national audience to recognize the 7 Chinese cities "raised in purdah" in the first season, deeply shows the cultural beauty, style and historical mystery of different regions and cities in the motherland, and has become another brand program of CCTV "telling Chinese stories well" and "promoting traditional culture".

Dr. Jia Junxin was invited by the program organizing committee to serve as the guest of the semi-final stage of the recording stage, a total of 3 recordings, the recording time: November 2017, 11, recording 22 sessions, November 2, recording 11 session. The content of the semi-final program is to show the city's culture in depth, and the theme: "Heart of a city". In the recording of the program, the person in charge will act as a tour guide: a short film of the city secretary or mayor guiding tourists in the local area is filmed in advance. In the urban memory section, moving urban stories will be told and urban culture will be reflected. At the same time, celebrities from all walks of life are required to speak for the city, and the spokespersons for this recording include Wu Jing, Gong Lina, Chen Ou, Yu Shaoqun and so on. At the final capital meeting, Dr. Jia Junxin, as one of the representatives of 24 investment institutions, introduced the project according to the city politicians, and expressed whether he had investment intentions by lighting up and other ways. The light index is used as a reference for audience voting, and the score will determine whether the city can advance to the next round of competition.

Since the broadcast of "Charming Chinatown", the ratings have ranked first in the same period of financial channels, and the new media index has ranked first. As of late October, the program's Weibo topics had reached 10 million views, 7,27 discussions, and a weekly net increase of more than 92 million. At the same time, Dr. Jia Junxin, on behalf of New Value Capital Management Co., Ltd., served as a guest of the program, played an active role in the company's brand promotion, established a good company image, and further enhanced the company's social influence and popularity.