Heavy! Laihua received another 2 million yuan in Series C financing this year, this time jointly invested by CDH VGC (CDH Innovation and Growth Fund) and ProElephant Fund. In just one year, Laihua has become a unicorn enterprise that has received 66 consecutive rounds of billion-level financing, which has attracted great attention from the capital market.
At the same time, Laiji launched two new domestic products: Laiiva, a whiteboard, and Whimark. Previously, LaiPaint launched three products, ComePaint Animation Doratoon, LaiPaint Video Soom, and LaiPaint Demo Perfoo, and ComePaint DreamWorks and LaiPainting Academy, so far forming a comprehensive seven-in-one product ecology, ComePaint will give full play to the power of synergy between products, constantly consolidate its own moat, and the development space is beyond imagination.
to draw the design
Simple, intelligent next-generation design software
With the activity and evolution of social media, new retail, e-commerce and other models, the trend of fragmentation of marketing content has become more and more obvious, which has led to a sharp increase in the demand for visual merchandising content by enterprises, and marketing design has become a breakthrough in the digital transformation of enterprises.
In the modern workplace, design work is no longer limited to designers, all kinds of operations, marketing and other positions need to undertake certain design work. Traditional professional software, such as the Adobe series, can not meet these high-frequency, low-threshold needs, simple production, fast drawing, convenient collaboration design software, naturally become a market shortage.
Draw Design, a simple, intelligent next-generation design software designed to solve everyday design needs and professional graphic design challenges.
Like other online design products on the market, Drawing Design can meet the needs of daily graphic design. Support new media pictures, e-commerce posters, to draw animation pictures and other scenarios, directly online to change the picture and words, you can easily get it.
In addition, LaiDrawing Design uniquely adds data visualization design, by inserting static templates such as data charts, business reports, and mind maps, so that the work report becomes more professional and convincing, especially suitable for business reports, project summaries, government reports, industry analysis and many other scenarios.
In addition, Drawing Design has also launched dynamic data charts, which directly solve the data display needs of enterprises, such as finance, brokerage, education and training and other industries, which can quickly make professional charts with the help of drawing design.
As a new generation of domestic design software launched by Laihua Dimensionality Reduction, LaiDrawing Design improves the puzzle of LaiDrawing in the field of plane, and can provide a steady stream of flat materials for other products, helping Laihua ecology have more possibilities.
to draw a whiteboard
Online whiteboard software for real-time collaboration
What are the most popular co-working products today?
The rise of the creative economy has made a variety of personalized needs grow rapidly, and under the trend of "cloud office", efficient, intelligent, and interesting collaborative office software has become the new darling of enterprises.
Imagine when your team needs to brainstorm online. With the existing video conferencing, communication and collaboration software on the market, it cannot be done well. It was a scene that required a creative explosion, but it was blocked by a screen that had no temperature and may even have a delay, which was very embarrassing.
Draw Whiteboard, an efficient and fun online whiteboard software for real-time collaboration, you can bring teams together anytime, anywhere, and open the creative sharing and idea collision you want.
On the platform, you can freely invite other members to join the whiteboard for meetings and brainstorming. Use functions such as brushes, sticky notes, shape bars, etc., to express more ideas and suggestions; Adding arrows, symbols, icons and other elements can better comb the ideal method and show the logic and relationship in it; You can also use emoticons to comment and like, making the whole discussion more interesting and engaging.
When working in a team, each member has a unique cursor to keep abreast of all members' dynamics; Or turn on the screen sharing mode, not only can you view the screen of a specific member, but also share your own screen, and when reporting work and sharing ideas, other members can add comments and emoticons at any time to supplement and interact.
Drawing Whiteboard also supports mainstream video conferencing software such as Tencent Meeting, DingTalk Meeting, and Feishu Meeting, which can conduct online voice and video, making team communication more efficient.
The platform's vast array of exquisite templates, such as project planning, business processes, brainstorming, job review, mind maps, etc., can quickly build a canvas, greatly improving the collaboration experience, allowing teams to achieve smoother communication and interaction, and allowing inspiration to fully collide.
Come and draw, really
One-stop creative platform for digital creation
After six years of in-depth polishing and operation, Laihua took the lead in creating a seven-in-one product matrix favored by the market, becoming a one-stop digital creation creative platform, where enterprises and individuals can solve all creative problems. Laihua has also become a rare company on the digital creative track that can meet the comprehensive needs of users in one stop.
Practice PLG and create a growth model for SaaS enterprises
Looking at the world, the hottest SaaS companies in recent years, such as Zoom, Notion, Figma, Loom, etc., without exception, are product-driven growth companies (PLG). According to incomplete statistics, PLG-type listed companies have created a market value of more than $2000 billion, and their growth potential can be seen.
As a new product concept and growth strategy, the PLG model is being wildly sought after by the global market.
Under the two-way influence of technological maturity and user awakening, enterprise software can directly reach end users, and for users, how the product helps their daily work has become the main criterion affecting decision-making. PLG is different from the traditional sales and marketing growth model, by polishing excellent products, reaching end users, and constantly optimizing user experience, so that enterprises can obtain a more spectacular flywheel of user growth, faster user feedback and stronger user loyalty.
As the first practitioner of domestic PLG, from the birth of animation in 2015 to the heavy debut of four products this year, every new product is accompanied by a new round of financing. This year, a total of 6 million yuan of financing has been completed, which is the strength of the PLG model, and the user volume and market scale of Laihua have achieved exponential growth.
In the future, with the continuous improvement of the product ecology, the growth flywheel will burst out stronger momentum and move towards the benchmark of a new generation of SaaS.
Digital creativity, embracing the new outlet of the 14th Five-Year Plan
With the country's vigorous development of the digital economy, digital China, smart society, digital industrialization, and industrial digital intelligence have become the current boom, and the digital creative industry where Laihua is located is on the cusp.
Since the 2016th Five-Year Plan in 5, when digital creativity was first included in strategic emerging industries, China has continuously increased its attention to digital creative industries, becoming one of the five new pillar industries with an output value of 10 trillion yuan. In the latest "<>th Five-Year Plan", it is necessary to vigorously develop the digital creative industry, seize the high ground in an all-round way, and cultivate a number of globally competitive digital creative head enterprises and high-quality IP.
Digital creative industry layout
As a national enterprise cultivated in China and a national brand of animation design and creation software, Laihua has successfully created a one-stop digital creation creative platform, accumulating tens of millions of users and producing tens of millions of works, and has become a leading enterprise under the digital creative industry in the national "14th Five-Year Plan" emerging industry strategic plan.
Today, tens of millions of users have spread to more than 80 countries and regions such as China, Britain, Russia, Australia, Canada, Japan, South Korea, South Africa, India, Southeast Asia, Venezuela, Qatar, etc., and it can be said that the painting has achieved great success. Under the digital creative track under the digital economy, Laihua will be committed to the digitalization of the cultural industry, and promote the combination of national culture and domestic software to countries around the world.
Come to draw ecology and lead the wave of the collaborative era
With the advent of the post-epidemic era and the digital era, whether it is an individual or an enterprise, a single product value is destined to fail to gain a foothold, and the future competition will be ecological competition.
From the product construction, the painting ecology has achieved multi-latitude and multi-scene coverage: to draw animation focuses on animation video production, to draw demonstrations to allow users to have God's perspective to speak and display, to draw design to solve a variety of daily poster and professional data chart design needs, to draw whiteboard to enrich the brainstorming scene application of remote office, to draw video as a display output port to draw animation, to draw demonstration, to draw design and to draw whiteboard, and to interact with the content created by real people and users in real time.
Circulation within the product
The two service platforms of LaiPainting DreamWorks and LaiPainting Academy are service extensions of the above five products, providing more personalized and exclusive solutions for enterprises and individuals.
What's more surprising is that through forward-looking market insights and strategic deployment, Laihua not only subdivides multiple tracks, so that each product has its corresponding market and demand, but also completely opens up these isolated products, and in the Laihua ecosystem, enterprises and individuals can enjoy a full range of services and solutions, so that the value of product synergy is maximized.
From the perspective of user experience, the drawing ecology not only realizes the collaboration between products, but also gives the optimal solution for team collaboration. From the early drawing animation to the newly released drawing whiteboard, the team collaboration experience is constantly being optimized. No matter what kind of creative puzzle you're using to draw, invite team members to work together to get the job done more efficiently.
This is also the real meaning of one-stop service to paint, all creative problems, one to draw, is enough!
Open APIs enable creative expression across the industry
To draw a strong ecosystem, it also has a new display in empowering the creative expression of the whole industry.
With only a few lines of code, the two sides can access the core functions and resources of the future painting ecology to any third-party software platform, and users can enjoy one-stop services without leaving the platform: products that solve various creative problems, a powerful and rich copyright material library, a product matrix that connects with each other, and an efficient teamwork experience.
This is a real solution to the urgent need for many government units, media organizations and enterprises that are struggling to deploy the digital field. Through the drawing API service, you can not only improve your own creative ability and improve work efficiency, but also break business boundaries to drive new business growth.
At present, Laihua has successfully realized API service connection with leading institutions in many industries, including Xinhua News Agency, Tencent, Kingsoft WPS, Yinyan Technology, Hang Seng Electronics, Zhixue Cloud and Montnets Technology, etc., providing exclusive customized services and a full range of digital solutions for different industries, quickly empowering brands.
Xinhua News Agency x to draw API service platform
Tencent X draws the API service platform
For Laihua, we hope to contribute our ecological value as much as possible through API services, empower everyone, every team, every enterprise, and even the whole industry, and move towards the goal of value symbiosis.
Investor's Message:
Laiji is one of the few thick hairstyling companies in the digital creative market, and has accumulated a large number of materials and templates over the years, providing customers with a wide range of choices and building a solid barrier. We believe that office collaboration is an important track for the digital transformation of enterprise services, and the company's rich product matrix covers five major tools such as animation, video creativity, presentation, design, and online collaboration whiteboard, providing customers with "All in One" solutions. At the same time, good product strength ensures that Bottom-up product promotion and C2B word-of-mouth fission growth mode are realized. AS AN EXCELLENT SAAS TOOL, THE RAPID GROWTH OF DRAWING IN DOMESTIC AND OVERSEAS MARKETS PROVES THAT IT HAS STRONG USER NETWORK EFFECT AND DEMAND RIGIDITY. CDH VGC Fund will also continue to support the development of Drawing in the era of industrial digital intelligence, and continue to provide excellent products and services for the digital creative industry.
——Zhang Haifeng, Managing Partner of CDH VGC Fund
In 2017, I started from the PreA round of LaiPaint to witness and promote LaiPaint, from the independent research and development of animation short video creation engine tools, to the industry key customer animation short video customization, to the accumulation of content templates and copyright materials, today has developed into China's 2B animation creative design leading SAAS. After the establishment of the new Pro-Image Fund focusing on the direction of digital intelligence in the investment industry last year, we have successively pursued the B3 round and this round of C, on the one hand, we are optimistic about the "animation + video + presentation" creative design tool collaborative ecology and copyright "template + material" competition threshold established in the domestic and foreign markets, on the other hand, we are also optimistic about the recent 2C graphic design tool in China to draw the design, and the innovative electronic whiteboard tool for multi-person video collaborative conferencing to draw the whiteboard one by one. It is more optimistic that these two new products complement and synergize the original product ecology, so that the product from video to plane, from presentation to conference higher frequency and easier to use scenarios iteration, and realize the mutual use and sharing of copyright templates and materials, has a broad imagination.
Four years ago, New Henglida Capital chose to draw as an early investment institution. Although the products and technologies were still in the polishing period at that time, and the software market for digital creativity had not yet begun to expand, we still supported the development of Laiji. One is based on trust in the personal leadership and business talent of Wei Bo, the founder of Laihua; On the other hand, we are very optimistic about the future trend of digital upgrading and transformation, collaborative office, enterprise SaaS services, and the blue ocean market of personalized creation of individuals and communities. At present, Laihua has truly realized one-stop digital creation creative services, covering five major software tools: animation, video, presentation, design, and online collaborative whiteboard. We also firmly believe that through API services, we can continuously contribute our own ecological value and empower everyone, every team, every enterprise, and even the entire industry. It is hoped that Laihua will continue to move towards the goal of value symbiosis, and look forward to the development of Laihua into a global domestic software enterprise.
