It is reported that the offline big data leader "Digital" has recently announced the completion of hundreds of millions of yuan in Series C financing, this round of financing led by Bojiang Capital, followed by New Henglida and Mileage Capital. Previously, "Digital" has completed several rounds of financing invested by well-known institutions such as Ant Group, SAIF, and Oriental Fuhai. After the completion of this round of financing, its cumulative financing amount has reached nearly one billion. This round of financing will be used to continue to build the largest offline big database and continue to develop inclusive big data products for offline enterprises.

 

Founded in Shenzhen in 2015, "Digital" is a big data technology company committed to building a global data world, providing enterprises with offline data query and intelligent analysis of cities, regions, markets, industries, brands, business districts, stores, passenger flows and so on.

 

With the strong support of the state for the real economy, the development of offline physical tracks is increasingly vigorous. Data show that in the first half of this year, the amount of RMB loans issued by the society to the real economy increased by 12.94 trillion yuan, an increase of 6135.73 billion yuan over the same period last year. In the first half of the year, RMB loans to the real economy accounted for 13% of the scale of social financing in the same period, 9.<> percentage points higher than the same period last year. (Data source, Shanghai Securities News)

 

In the past decade, the rapid development of the Internet economy has been obvious to all. Among them, the data ecology inherent in the Internet industry is one of the main driving forces for its continuous iterative development. In contrast, in the real economy, most offline business formats are still dominated by traditional business methods, and the overall planning and analysis capabilities of data are still in their infancy. Nowadays, with the increasingly vigorous development demand of the real economy, the digital transformation of offline formats is imminent, and "offline big data" is becoming the backbone of empowering the real economy.

 

The significance of "offline big data" is that the real scene can be digitized through big data technology and algorithm model, so as to build a systematic, three-dimensional and perceptible offline data world, help the real economy improve resource utilization, help enterprises, public institutions and small and medium-sized merchants improve management, decision-making and operational efficiency, and help enterprise employees improve daily work efficiency. At present, "offline big data" has played a lot of positive roles in the real economy. It is foreseeable that based on the huge real economic market, offline big data will show greater potential than online in the future.

 

As a leading enterprise in the "offline big data" industry, "Digital" is in a leading position in terms of data production capacity, algorithm capability and big data technology capability. Over the past six years, "Digital" has been continuously promoting the universalization of "offline big data" products and services based on industry deep cultivation and data precipitation, and is committed to making "offline big data" a driving force for the development of the entire industry.

 

For a long time, "Digital" has been actively exploring and building a healthy industrial development model. At the level of data production and analysis and processing, "Digital" relies on industry-leading artificial intelligence algorithms and advanced analysis models, and based on the big data technology accumulated over the past six years, cleansing, optimizing and integrating massive offline data to achieve the purpose of using data to express the real world. At present, "digital" has built a more than 6,6000 data labels, which can accurately and multi-dimensionally depict the data world of offline scenes - from cities, to business districts, shopping malls, stores, and then to the offline development of a brand, which can be accurately expressed with digital unique data labels. So far, "Digital" has served nearly <>,<> well-known enterprises in the commercial real estate, consulting companies, chain catering and retail industries.

 

At the same time, based on the huge offline database, "Digital" continues to launch big data products serving different industries: Shangshang Staff App, a data product for offline store merchants and more than one million users, and Shangshang Staff Location Selection System for offline chain brands; Digital Observation User Edition, an offline global data query platform for users' work needs, and Digital Observation Enterprise Edition for commercial real estate, residential real estate, consulting companies and other industries. In addition, Digital also provides ELBS indoor scene recognition solutions, digital acquisition and other services. In the future, "digital" will continue to promote the universalization of "offline big data" products and services, so that "offline big data" will become the driving force and engine of social development.

 

It must be mentioned that Digital attaches great importance to data security and compliance and user privacy protection, and all businesses do not involve personal privacy data of users. At the same time, all digital data is stored on domestic servers to resolutely maintain data security.

 

Appraisal by management

Luo Tian, Founding Partner of Bojiang Capital, said: "Attaching importance to the development of the real economy has always been a major strategy and policy orientation for China's economic development. In recent years, under the impact of the epidemic and other factors, the offline real economy has suffered different degrees of trauma. In such an environment, it is even more urgent to help offline enterprises accelerate their digital transformation. We are firmly optimistic about the future development of "digital" and firmly believe that it will empower more real economies and make significant contributions to society. ”

 

Jia Junxin, founding partner of Xinhenglida, said: "We have been paying attention to the offline big data industry for many years. After observation, although many companies have made good breakthroughs in technology, in application scenarios, many enterprises have also encountered problems such as high difficulty in obtaining data and difficulty in commercial landing, and now it is also a stage of exploration. Therefore, to judge whether such projects have investment value, in addition to the technology itself, the application of the market and the standardization of products are also a particularly critical part. Digital excels at both of these points. It is believed that under the increasingly vigorous market environment, Digital will embark on a magnificent development path. ”